01 / 03The diagnostic
REveal
Something is leaking.
You can’t tell where.
- You want
- To see where the money goes, and what each fix costs.
- You get
- A diagnosis of funnel, product, data and operations, with a costed roadmap. Yours whether or not you continue.
- Checkout step 3
41% drop-off · SAR 2.1M a year recoverable
- Attribution
Platform-reported ROAS overstated 2.3x
- Support queue
61% of tickets fall into 4 repeating types
- Recommendation
Fix checkout first. Payback in 6 weeks.
- Week 1
Access and data
Read access to analytics, ad accounts, the product and ops tools. Nothing changes yet.
- Week 2
Find the leaks
Funnel, product, data and operations, each leak sized in riyals, not adjectives.
- Week 3
Price the fix
Every finding becomes a costed action with an expected return, ordered by payback.